Performance Marketing Executive

ABOUT GREYSTAR

Greystar is a leading, fully integrated global real estate company offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing, logistics, and life sciences sectors. Headquartered in Charleston, South Carolina, Greystar manages and operates more than $290 billion of real estate in 247 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States, manages more than 857,400 units/beds globally, and has a robust institutional investment management platform comprised of more than $76 billion of assets under management, including over $34 billion of development assets. Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business. To learn more, visit www.greystar.com.

JOB DESCRIPTION SUMMARY

The Performance Marketing Executive for the UK and Europe region will work alongside the Performance Marketing Manager to plan and execute the day-to-day of media strategies that drive customer acquisition and brand awareness. This role will support the performance marketing team on maximising the return on investment (ROI/ROAS) from paid media initiatives, ultimately, contributing to the company’s growth.

JOB DESCRIPTION

Key Responsibilities:

• Launch and optimise paid media campaigns across our build-to-rent properties and student accommodations around the UK and Europe. Driving customer acquisition via paid search, paid social, programmatic, and other relevant media channels.
• Update and analyse performance Marketing dashboards using Google Looker Studio to provide analysis on campaign performance and ROI.
• Support the launch of new brands and new markets providing keyword research, google trends data, ad account creation and ad structure.
• Lead the creation of brand relevant ad copy and messaging that capture attention and drive conversion on paid media channels.
• Support the creation of design briefs and work closely with the internal design team and agencies to develop impactful creative for all performance marketing channels.
• Support the creation of custom landing pages across various CMS.
• Track spend across ad platforms vs budget, and own the invoice / PO process.

Role Scope:

• This role will report to the Performance Marketing Manager.
• This role will work on student and BtR property brands in UK, Ireland, Germany, Austria, France and Netherlands.

Key Relationships:

• This role will regularly interact with the European Marketing Team Members, Operations Teams and Asset Management Teams.
• This role will liaise with external agencies and MarTech providers including SA360 and StackAdapt

Knowledge & Qualifications:

• Marketing, Business or Finance relate degree/qualification or equivalent work experience.
• IDM, CIM, Google Squared or other related Digital Marketing Qualification.

Experience & Skills: 

Essential:

• Working experience with ad platforms and ad networks such as Google Ads (SA360) , Meta Ads, and Programmatic (DSPs).
• Genuine passion for performance marketing and data.
• Good understanding of interpreting digital data for the benefit of optimisation
• A strong team player but capable of working autonomously and taking ownership.
• Flexible approach to working in a fast-paced environment
• Enthusiasm to deliver an exceptional experience to stakeholders, encouraging and championing performance marketing innovation across the business.

Desirable:

• Experience working with design teams and external agencies to brief ad creative for media channels.
• Fluency in one or more European Languages in addition to English, is desirable but not essential.