Marketing Specialist
AutoNation is one of the largest automotive retailers in the United States, offering innovative products, exceptional services, and comprehensive solutions, empowering our customers to make the best decisions for their needs. With a network of dealerships nationwide strengthened by a recognized brand, we offer a wide variety of new and used vehicles, customer financing, parts, and provide expert maintenance and repair services. Through DRV PNK, we have raised over $40 million for cancer-related causes, demonstrating our commitment to making a positive difference in the lives of our Associates, Customers, and the communities we serve.
So what do you say? Are you ready to be part of something big?
Reporting to the Director of Offer Management, the Marketing Specialist (MS) produces AutoNation’s merchandising assets for local promotional offers, national campaigns, and events. The individual leads coordination of channel activation and agency production related activities. The Specialist works directly with stores, vehicle manufacturers, and partners to procure offer content on a routine basis. In addition, the MS conducts necessary diligence and facilitates the disclaimer/legal review process while ensuring overall content accuracy of finished assets. The MS works directly with the corresponding Local Marketing Manager (LMM) to execute merchandising development and activation processes for local, regional, and national efforts. The Marketing Specialist administers, maintains, and audits the related systems and tools. In addition, the MS serves as an OEM Brand Champion for offer administration.
Organizational Relationships
Reports to the Director, Offer Management with a direct supporting relationship to the assigned Local Marketing Manager. The Specialist works extensively across corporate marketing functions and regional teams. The MS drives the production efforts and ensure deadlines are achieved.
Job Responsibilities
- Procure manufacturer incentives, offers and promotional event content
- Secure offer details and input content, into Merchandising Platform while maintaining process integrity ensuring adherence to quality and scheduling
- Build Online Specials, After-Sales Specials, and coordinate production of Promotional Banners with agency partners
- Assist certification (legal, compliance, and brand) of offer content and assets to ensure all requirements are met
- Upload and distribute Promotional Banner content to individual store’s OEM website platform
- Coordinate OEM website platform review efforts of uploaded merchandising assets (Specials, Coupons and Banners)
- Process and input field ad hoc job request into Job Management System (JIRA), drive channel assignments and achieve defined SLAs
- Develop, produce, and distribute Merchandising Monthly Recap (Media Plan, Media Creative, Promotional Banners, and Service Coupons)
- Collect content, and produce materials for monthly Regional Merchandising Calls
- Procure and analyze market intelligence data to provide key insights while on merchandising calls with key stakeholders
- Serve as the manufacturer compliance and OEM guidelines Brand Champion for updates and announcements
- Manage Brand Champion Merchandising Assets and Promotional Event content Libraries.
- Demonstrate and advocate company vision, mission, and values.
- Adhere to company policy and procedures
- Other duties as assigned
Qualifications
- Bachelor’s degree in Marketing or related field. MBA preferred
- Minimum 5 years marketing and/or agency account service.
- Demonstrated project management and organizational competency
- Demonstrated campaign development and administration experience
- Experience working with high volume, detailed work processes and deadlines
- Ability to work cooperatively with internal and external departments
- Strong organization, interpersonal and influencing skills
- In depth knowledge of the Microsoft Suite (Word, Excel and PowerPoint)
- Demonstrated ability to handle multiple concurrent projects while meeting deadlines
Exciting Benefits and Perks Await You:
Competitive compensation and 401k matching
Enjoy a healthy work-life balance with insurance plans (health, dental, vision) and maternity benefits
Exclusive RX Pet program offering discounts on medications
Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear
Access amazing deals and discounts through YouDecide, a website with offers from top providers and retailers
Join our DRVPNK mission to raise and donate millions of dollars to cancer research and treatment, partnering with cancer charities nationwide
AutoNation is committed to creating a diverse, equitable, and inclusive environment in our workplace and the services we provide. We welcome candidates from all backgrounds who are passionate about making a positive impact. Even if you do not meet every requirement, we encourage you to apply. Join our team and help us foster a culture of belonging while contributing to our revolutionary work in the automotive industry. We value innovation, teamwork, and a commitment to making a positive impact in the world.