Marketing and Brand Manager, HBS Foundry

26-Sep-2024

Marketing and Brand Manager, HBS Foundry

Harvard Business School

66994BR

Job Summary

We are seeking a dynamic and motivated Marketing and Brand Coordinator for Harvard Business School (HBS) Foundry, an innovative digital learning platform dedicated to empowering ambitious underserved entrepreneurs globally. The ideal candidate will play a crucial role in developing and executing brand and marketing strategies to attract users and drive engagement, growth, and success for HBS Foundry’s users. This is an exciting opportunity to be part of a mission-driven initiative that aims to democratize access to world-class business education.

Position Description

• Brand Management:
  • Collaborate with internal teams to develop, maintain, and enhance the HBS Foundry brand including the messaging, tone, and visual elements in alignment with university and project objectives.
  • Ensure consistency in branding and messaging across all marketing materials and channels.
  • Develop and implement strategies to increase brand awareness and recognition globally.
• Market Research:
  • Maintain awareness of the entrepreneur needs and gaps to ensure the platform has a clear and distinct customer value proposition.
  • Maintain awareness of trends, opportunities, and the competitive landscape for digital learning platforms, entrepreneurship education, and AI tools.
  • Refine the target customer personas and learner profiles based on informed market research.
  • Assess needs specific to target entrepreneurs that will dictate aspects of the marketing and brand strategy for Foundry.
• Partnership Development:
  • Identify and develop strategic partnerships to expand HBS Foundry’s reach and impact.
  • Coordinate with partners to execute joint marketing efforts and campaigns.
  • Foster and maintain relationships with key stakeholders and organizations that align with HBS Foundry’s mission.
• Content Creation:
  • Develop graphic designs of visuals that align with HBS Foundry’s brand as needed.
  • Develop content templates for visuals and user interface components that can be used for the platform, curriculum, and marketing content.
  • Produce compelling marketing materials, including promotional videos, blog posts, newsletters, and social media posts. o Ensure all content aligns with HBS Foundry’s brand voice and mission.
• Marketing Campaigns:
  • Plan, develop, and execute comprehensive marketing campaigns across multiple channels (digital, social media, email, etc.).
  • Monitor and analyze campaign performance, providing insights and recommendations for optimization.
  • Maintain close attention to channel success rates based on both time and money investment, continually A/B test opportunities to improve these metrics, and adjust marketing mix based on best opportunities.
  • Manage HBS Foundry’s social media accounts, including content scheduling, posting, and community engagement.
  • Develop and implement email marketing strategies to nurture leads and engage existing users.
  • Create and distribute email newsletters and promotional emails.
  • This role is responsible for other duties as assigned.

Basic Qualifications

• High School Diploma, GED, or equivalent is required.
• 5+ years of experience in marketing is required, preferably in a digital or educational environment.
• Education beyond high school may count toward experience.
• Microsoft Office (Word, Excel, PowerPoint, and Outlook) experience is a must.

Additional Qualifications and Skills

• Experience with social media management, content creation, and email marketing.
• Experience in brand management and partnership development.
• Experience working at a startup is preferred.
• Strong written and verbal communication skills.
• Proficiency in marketing tools and platforms (e.g., Google Analytics, Mailchimp, Hootsuite).
• Ability to analyze data and derive actionable insights.
• Proficiency in graphic design.
• Excellent organizational and project management skills.
• Creative thinking and problem-solving abilities.
• Passion for entrepreneurship and education.
• Ability to work collaboratively in a fast-paced, dynamic environment.

Additional Information

This position is approved for a 2-year term (with possibility of renewal/extension) which begins on the person's first day of employment.

This is a 40 hours/week, overtime-eligible position

This is a hybrid position which we consider to be a combination of remote and onsite work at our Boston, MA based campus. HBS expects all staff to be onsite a minimum of 3 days per week and departments provide onsite coverage Monday – Friday. Specific hours and days onsite will be determined by business needs and are subject to change with appropriate advanced notice.

We may conduct candidate interviews virtually (phone and/or via Zoom) and/or in-person for this role.

A cover letter is required to be considered for this opportunity.

Harvard Business School will not offer visa sponsorship for this opportunity.

Culture of Inclusion: The work and well-being of HBS is profoundly strengthened by the diversity of our network and our differences in background, culture, national origin, religion, sexual orientation, and life experiences. Explore more about HBS work culture here https://www.hbs.edu/employment.

About Us

Founded in 1908 as part of Harvard University, Harvard Business School is located on a 40-acre campus in Boston. Its faculty of more than 250 offers full-time programs leading to the MBA and PhD degrees, as well as more than 175 Executive Education programs, and Harvard Business School Online, the School’s digital learning platform. For more than a century, faculty have drawn on their research, their experience in working with organizations worldwide, and their passion for teaching, to educate leaders who make a difference in the world. The School and its curriculum attract the boldest thinkers and the most collaborative learners who will go on to shape the practice of business and entrepreneurship around the globe.

Benefits

We invite you to visit Harvard's Total Rewards website (https://hr.harvard.edu/totalrewards) to learn more about our outstanding benefits package, which may include:

• Paid Time Off: 3-4 weeks of accrued vacation time per year (3 weeks for support staff and 4 weeks for administrative/professional staff), 12 accrued sick days per year, 12.5 holidays plus a Winter Recess in December/January, 3 personal days per year (prorated based on date of hire), and up to 12 weeks of paid leave for new parents who are primary care givers.
• Health and Welfare: Comprehensive medical, dental, and vision benefits, disability and life insurance programs, along with voluntary benefits. Most coverage begins as of your start date.
• Work/Life and Wellness: Child and elder/adult care resources including on campus childcare centers, Employee Assistance Program, and wellness programs related to stress management, nutrition, meditation, and more.
• Retirement: University-funded retirement plan with contributions from 5% to 15% of eligible compensation, based on age and earnings with full vesting after 3 years of service.
• Tuition Assistance Program: Competitive program including $40 per class at the Harvard Extension School and reduced tuition through other participating Harvard graduate schools.
• Tuition Reimbursement: Program that provides 75% to 90% reimbursement up to $5,250 per calendar year for eligible courses taken at other accredited institutions.
• Professional Development: Programs and classes at little or no cost, including through the Harvard Center for Workplace Development and LinkedIn Learning.
• Commuting and Transportation: Various commuter options handled through the Parking Office, including discounted parking, half-priced public transportation passes and pre-tax transit passes, biking benefits, and more.
• Harvard Facilities Access, Discounts and Perks: Access to Harvard athletic and fitness facilities, libraries, campus events, credit union, and more, as well as discounts to various types of services (legal, financial, etc.) and cultural and leisure activities throughout metro-Boston.

Job Function

Communications

Department Office Location

USA - MA - Boston

Job Code

405004 Comm Professional (N)

Work Format

Hybrid (partially on-site, partially remote)

Sub-Unit

------------

Salary Grade

056

Department

Dean's Office

Annual Salary Range

$81,750 - $85,000

Union

55 - Hvd Union Cler & Tech Workers

Time Status

Full-time

Pre-Employment Screening

Identity

Commitment to Equity, Diversity, Inclusion, and Belonging

Harvard University views equity, diversity, inclusion, and belonging as the pathway to achieving inclusive excellence and fostering a campus culture where everyone can thrive. We strive to create a community that draws upon the widest possible pool of talent to unify excellence and diversity while fully embracing individuals from varied backgrounds, cultures, races, identities, life experiences, perspectives, beliefs, and values.

EEO Statement

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, gender identity, sexual orientation, pregnancy and pregnancy-related conditions, or any other characteristic protected by law.

LinkedIn Recruiter Tag (for internal use only)

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